The spirit of Korean fashion in the crossroads of the new era by Gucci.
Gucci, fashion, Korean, 2024
zannews
Since its initial construction in 1395, Gyeongbokgung Palace in Seoul has served as the residence of the Korean royal family, primarily members of the Joseon Dynasty during the 15th and 16th centuries. It stands as a focal point of architecture and art, embodying a vibrant symbol of the capital's history. The spotlight is now on the Palace of Prosperous Virtue, where Gucci unveils its Cruise 2024 collection.
This marks a peculiar turning point in destiny. Seoul, now hailed as the darling of the fashion world, once slept in the shadows of neighboring countries like Tokyo or Shanghai. Western awareness has now recognized the significance of this market, the birthplace of K-pop stars, screen idols, trendsetters, and influencers who are reshaping the landscape of international fashion
The concept of a fashion show at the Royal Palace of Korea has raised many eyebrows among the locals. Every South Korean must have visited this place hundreds of times, whether as a guide for foreign visitors or simply to admire the blooming cherry blossoms. It's also a popular filming location for movies, music videos, and advertising campaigns. Seoul undeniably boasts numerous unique venues and picturesque settings. However, when you witness the palace illuminated by thousands of lights at dawn, with the mountains draped in mist, the haunting melody of the zither echoing the ambiance from Park Chan-Wook's film 'Old Boy,' you begin to grasp the artistic vision that Gucci is bringing to life
The front row is packed with top K-biz stars such as IU, Hanni (NewJeans), Shin Min Ah, and international faces like Dakota Johnson, Elizabeth Olsen, Saoirse Ronan. Sơn Tùng M-TP, recently appointed as the brand ambassador for Gucci, represents Vietnam in this fashion show."
Trên nền tiếng trống vồ gỗ dồn dập, bộ trang phục kết màn hiện lên đơn giản một cách bất ngờ: một bộ vest đen hình hộp. Đây được hiểu như sự kết thúc lặng lẽ của một chương cũ và mở ra chương tiếp theo của đế chế Gucci.
